College Football Hall of Fame and Chick-fil-A Fan Experience Names Entertainment and Sports Industry Veteran Dennis Adamovich as CEO

ATLANTA – March 31, 2016 – The College Football Hall of Fame and Chick-fil-A Fan Experience announces today the appointment of Dennis Adamovich as chief executive officer. Adamovich joins the Hall of Fame with more than 20 years of experience leading brand strategy, marketing and digital technologies to develop entertainment and sports promotions and solutions, with high-touch activation across multiple platforms.

“Dennis’ entrepreneurial spirit and wealth of experience in strategic and innovative entertainment and sports marketing, branding, and enterprise commerce, and his demonstrated ability to deliver results through engaging experiential attractions made him the perfect choice for the Hall of Fame,” states Murry Bowden, chair of Atlanta Hall Management which oversees the attraction.  “This appointment ushers in an exciting time for the Hall of Fame, and we are thrilled that he will lead the next phase of engagement with college football fans across the country.”

“I am honored at the opportunity to lead one of Atlanta’s preeminent sports and entertainment destinations,” said Adamovich.  “My background in developing engaging fan experiences and building brands in both entertainment and sports will be critical as the College Football Hall of Fame and Chick-fil-A Fan Experience moves into its third year of operation and beyond.”

Leveraging his vast experience, Adamovich launched DA Brand Activation Group, LLC in 2015 to develop entertainment promotions and solutions for clients seeking high-touch activations across multiple platforms. Examples of platforms the entrepreneur has spearheaded include “Next Country,” a first-ever country artist music competition digital platform, and “Front Row,” a mobile application for artists/talent that aggregates all communication into one place and allows artists direct engagement with their fans.

Prior to founding DA Brand Activation Group, Adamovich provided strategic leadership, vision and focus for companies such as Turner Broadcasting System, Inc. (TBS, Inc) and The Coca-Cola Company. Adamovich served as senior vice president of digital, affiliate, lifestyle and enterprise commerce at TBS, TNT and TCM from 2009-2015.  From 2008-2009, he was SVP/General Manager of Comedy Festivals for TBS, where he established, managed and utilized National Comedy Festivals in Las Vegas and Chicago as brand defining events allowing Turner to gain solid positioning around TBS’s “Very Funny” brand.  Adamovich also served as SVP of marketing at Cartoon Network and TBS from 2000-2008.

While at The Coca-Cola Company from 1992-2000, he was managing director of Marketing Works in 2000, where he provided executive leadership in the development and commercialization of innovative North America consumer marketing programs designed to increase brand architecture, strategies and overall positioning. He also served as Director of Worldwide Leisure Marketing from 1996-1999 and as Group Manager for the Sports Activation Group from 1995-1996.

A long-time Atlanta resident, Adamovich is very active in the community and industry having served on the board of directors for Woodruff Arts Center Young Audiences and Jack and Jill Late Stage Cancer Foundation.  Adamovich also served on the marketing advisory board for the Atlanta Zoo from 2006-2009 and was a judge for the New York Film Festival from 2009-2013.  He lives in Roswell with his wife Amy and has two daughters, both who attend the University of Georgia.  Adamovich graduated from the University of South Florida, but considers himself a Dawgs fan by default.

About Atlanta Hall Management & the College Football Hall of Fame

The College Football Hall of Fame and Chick-fil-A Fan Experience is a 94,256-square-foot attraction located in the heart of Atlanta's sports, entertainment and tourism district. Adjacent to the Georgia World Congress Center and Centennial Olympic Park, the Hall provides visitors with a highly immersive, interactive and engaging experience using a blend of historic college football artifacts and state-of-the-art, interactive multimedia exhibits.  The National Football Foundation (NFF) launched the Hall in 1951 to stand as one of the nation's premier sports shrines, immortalizing the game’s greatest players and coaches as positive role models for future generations. Atlanta Hall Management, Inc., partnered with the NFF to construct and operate the Hall of Fame attraction, which provides a platform for community outreach, education and character development initiatives, as well as serves as one of Atlanta’s premier special event spaces. For more information, please visit www.cfbhall.com.