October 06, 2023

Babbit Bodner Wins Public Relations Agency of Record for College Football Hall of Fame

ATLANTA (Aug. 15, 2023) – Babbit Bodner, a leading communications consultancy, continues its winning streak and expands its sports business practice by announcing its PR agency of record partnership with the College Football Hall of Fame. The announcement comes on the heels of an impressive quarter for Babbit Bodner, during which the agency demonstrated remarkable growth and showcased its unique ability to attract high-profile clients seeking to make a lasting impact.


"The College Football Hall of Fame represents the pinnacle of athletic achievement and embodies the spirit of competition, dedication, and teamwork. We are thrilled to embark on this journey as their chosen PR partner," said Jennifer Babbit Bodner, CEO of Babbit Bodner. "Our team is ready to combine our expertise with the rich legacy of college football to create a dialogue around ‘The Hall’ that will increase ongoing attendance, secure new partnerships, book events and more."


Babbit Bodner's track record of pushing boundaries and creating unforgettable campaigns aligns seamlessly with the mission of the College Football Hall of Fame, which celebrates the history and impact of college football while engaging fans in innovative ways.


As part of this collaboration, Babbit Bodner will leverage its deep understanding of

earned media relations, influencer engagement, community relations and thought leadership to elevate the College Football Hall of Fame's outreach efforts. They are kicking off the partnership by promoting Football Fest & Free Day which grants free admission to all visitors of the Hall of Fame on Sat., Aug., 26.


"We chose Babbit Bodner as our public relations partner because of their proven ability to craft transformative experiences," stated Yomand Brown, VP of Marketing and Communication of the College Football Hall of Fame. "Their passion for capturing college football's essence and commitment to creating moments that matter resonated with us. Together, both teams are poised to usher in a new generation of fandom while celebrating the pageantry, fans, traditions and the Hall of Fame players and coaches that have defined this incredible sport.”


This key Atlanta attraction builds on Babbit Bodner's existing expertise in sports, including Peach Bowl, Inc. Specialty hires have been added to the growing team to continue delivering best-in-class support to new and existing clients. Trevor Bowden has joined the group with unparalleled sports expertise and a proven passion for achievement. Additionally, Caroline Pirozzolo Milic has recently joined Babbit Bodner and brings her retail and CPG experience from Rent the Runway and The Estée Lauder Companies, Inc.


About the Chick-fil-A College Football Hall of Fame

The Chick-fil-A College Football Hall of Fame is a 94,256-square-foot attraction located in the heart of Atlanta's sports, entertainment, and tourism district. Adjacent to the Georgia World Congress Center and Centennial Olympic Park, the Hall provides visitors with a highly immersive, interactive, and engaging experience using a blend of historic college football artifacts and state-of-the-art, interactive multimedia exhibits. The National Football Foundation (NFF) launched the Hall in 1951 to stand as one of the nation's premier sports shrines, immortalizing the game's greatest players and coaches as positive role models for future generations. Atlanta Hall Management, Inc., partnered with the NFF to construct and operate the Hall of Fame attraction, which provides a platform for community outreach, education, and character development initiatives, as well as serves as one of Atlanta's premier special event spaces. For more information, please visit www.cfbhall.com.


About Babbit Bodner

Babbit Bodner is a communications consultancy that helps gazelle brands—companies in high-growth mode—leap toward their future successes. With a client roster across multiple industries, the team has been able to move the needle and affect the bottom line for companies due to their deep-rooted relationships with key stakeholders, including journalists, community organizers, business leaders, and influencers. Their "scrappy strategic" approach differentiates the agency in both style and results. Babbit Bodner provides extensive offerings in public relations, thought leadership, social media, influencer marketing, and creative strategy and messaging services. For more information, visit www.babbitbodner.com.


Press Contact: Kristin Wooten

Email: kristin@babbitbodner.com



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