April 22, 2022

College Football Hall of Fame and Coca-Cola Team Up on Sustainability


The partnership includes the creation of a new exhibit to educate the next generation of fans on this critical issue




ATLANTA (April 22, 2022) – In celebration of Earth Day, The Chick-fil-A College Football Hall of Fame and The Coca-Cola Company announce plans design an educational exhibit focused on protecting the earth and inspiring future generations to do the same.


The Coca-Cola Company’s World Without Waste program is a sustainable packaging initiative to collect and recycle a bottle or can for every one sold by 2030. The company is committed to making 100% of its packaging recyclable by 2025 and using at least 50% recycled material in its packaging by 2030. To support these initiatives, Coca-Cola will also provide the Hall with new DASANI “Give It Back” recycling bins for use throughout the facility.


“We strive every day to make a lasting impression on the thousands of guests who visit us each month, and it is equally important to minimize the impression we leave on our environment,” shares Kimberly Beaudin, President and CEO of the Hall. “We thrilled to join forces with Coca-Cola and grateful for the opportunity to be a part of their World Without Waste campaign.”


A focus on sustainability is nothing new for the LEED Certified College Football Hall of Fame. Beginning with its location in the heart of downtown Atlanta, the site was thoughtfully selected to provide easy access to sustainable transportation methods, including rapid transit, public transportation and bicycles for both guests and team members. During construction, recycling scrap metal and wood was a top priority, and strict processes were put in place operationally to remain vigilant in waste and recycling efforts.


Daily operational initiatives include a complex lighting system comprised of over 3,000 lamps and fixtures, 95% of which are either LED or fluorescent and the Hall’s water usage, HVAC systems and storm drains operate by very specific energy and conservation criteria. 


About the College Football Hall of Fame

The Chick-fil-A College Football Hall of Fame is a 94,256-square-foot attraction located in the heart of Atlanta's sports, entertainment and tourism district. Adjacent to the Georgia World Congress Center and Centennial Olympic Park, the Hall provides visitors with a highly immersive, interactive and engaging experience using a blend of historic college football artifacts and state-of-the-art, interactive multimedia exhibits. The National Football Foundation (NFF) launched the Hall in 1951 to stand as one of the nation's premier sports shrines, immortalizing the game's greatest players and coaches as positive role models for future generations. Atlanta Hall Management, Inc., partnered with the NFF to construct and operate the Hall of Fame attraction, which provides a platform for community outreach, education, and character development initiatives, as well as serves as one of Atlanta's premier special event spaces. For more information on the Chick-fil-A College Football Hall of Fame, which was named by Unique Events as a Top Pick for Large Gathering Venues in the US and Canada as well as TripAdvisor ® Certificate of Excellence recipient, please visit www.cfbhall.com.


About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

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